‘I’m no longer doing it for the likes’
Afua Rida is a social media influencer residing in Ghana.
She initially moved to the nation from the US five years ago to begin a profession in the vogue industry. After becoming a stylist, she then fell into promoting African vogue designers on social media.
“I describe myself as a advertising firm where I originate the campaign with the logo. I ticket your viewers, I shoot the footage and I set aside that footage available in the market,” she told the BBC.